Marketing Coordinator/Specialist

Job Title: Marketing Coordinator/Specialist

Reports to: Associate Vice president of Operations & HR

Location: Larkin University – Miami campus

Employment Type: Full Time

Department: Administration

Position Summary:

The Marketing Coordinator is responsible for implementing and managing the day-to-day marketing and communication initiatives of Larkin University. This role combines creativity with strong organizational skills to ensure the university’s brand, culture, and achievements are authentically represented. The ideal candidate is a self-starter who can balance hands-on execution with vendor coordination.

Key Responsibilities:

Brand & Communications
Develop and maintain consistent brand messaging across all platforms.
Create engaging content for digital platforms, newsletters, brochures, flyers, and promotional materials.
Manage updates to the university website in collaboration with IT.
Digital Marketing
Oversee social media channels (content planning, posting, monitoring, and analytics).
Coordinate digital ad campaigns with external vendors when needed.
Track and report on digital engagement metrics.
Community & Campus Engagement
Promote university events, student activities, and faculty highlights.
Capture photo/video content at campus events for use in marketing.
Support student recruitment and community outreach campaigns.
Project & Vendor Coordination
Act as the daily liaison with external marketing/PR vendors.
Coordinate printing, design, and media-buying projects.
Ensure timelines, budgets, and deliverables are met.
Analytics & Reporting
Track effectiveness of campaigns, social engagement, and web traffic.
Provide monthly reports with insights and recommendations.

Qualifications:

Bachelor’s degree in marketing, Communications, Public Relations, or related field.
2–5 years of marketing experience (higher education or nonprofit experience a plus).
Strong written, verbal, and visual communication skills.
Ability to create content (basic design in Canva/Adobe, writing copy, taking photos/videos).
Familiarity with social media management tools and website CMS (WordPress preferred).
Highly organized, able to manage multiple projects independently.
Comfortable working in a small, collaborative team environment.

Professional Skills & Activities

Demonstrates strong project management skills with the ability to prioritize, meet deadlines, and manage multiple initiatives simultaneously.
Brings creativity, innovation, and problem-solving to marketing challenges.
Comfortable representing the university at recruitment events, community activities, and professional conferences.
Builds and maintains positive relationships with students, faculty, staff, alumni, and external partners.

EEO/AA & Diversity Statement

Larkin University is committed to the principles and practices of equal employment opportunity and especially encourages applications by those from underrepresented groups. It is the University’s policy to provide equal opportunity and access to persons in all job titles without regard to race, ethnicity, color, national origin, age, religion, sex, sexual orientation, gender identity or expression, disability, protected veteran status, or genetic information.

Larkin University is dedicated to building a diverse community of individuals who are committed to contributing to an inclusive environment – fostering respect for all and welcoming individuals from

Application Process and Requirement

Interested candidates should submit a single PDF document below, which includes the following components in this order:

A letter of intent
Updated curriculum vitae
Three names and contact information for two professional references. (With at least one reference from the most current employment)